Tired of Seeing No or Slow Sales Growth?
Value Velocity
The step-by-step program to transform your organization and increase sales
Grow Your Business Through Value-Based Selling!
- Studies show that 42% – 61% of SMEs are unsatisfied with their sales growth.
- Increasing your sales growth does not have to be a long, painful, expensive process.
- Often, the answer is simple. You are not communicating how you help the prospect solve a problem or need they have.
- They don’t understand the value they will get from doing business with you. So they buy elsewhere.
- A Bain & Company survey showed that 80% of companies believe they deliver a superior customer experience, but only 8% of their customers agree.
- Aligning your message with the value you deliver will close this gap, enable you to win over prospects, and increase sales growth. That’s the result of the Value Velocity program.
Let the Professionals at Pitch PhD Transform You Into Value Selling Experts!
How the Value Velocity program works: Key Steps
Inventory
We start by going through the sales, marketing and communications assets you do have. We list them, rank them and organize them. This allows us to know where we are starting from and what can be reused. This saves time and unnecessary work later in the process.
Insight
Internal brainstorming sessions. These give you insight into the value you offer your customers by getting a better understanding of the needs and problems they have that you help them with. How exactly you help them, the value they get from doing business with you, and why you versus another solution.
Market Research
Determine who your customers are and what they feel about doing business with you. Also, discover why people choose other solutions over yours so you know how to communicate so they choose you. This information is incorporated into any communications touchpoint with both prospects and existing customers.
Create
Using the information garnered in the earlier steps it’s now time to create the materials that will deliver your value-based message. This will include tweaking old materials that still have some use, creating new assets, and getting rid of anything too far gone to help people understand why they should choose you.
Training
This next step is crucial to the success of this program. Anyone who relates with prospects or customers needs to be trained in the new messaging and new assets that have been created. This is not just for the sales people. The more people in your organization who are well-versed in your value messaging, the better your results will be.
Implement, Test, Measure and Adjust
The last step keeps you on track and ensures you’re getting the results you want. What works? What doesn’t? Why? Knowing this allows you to pivot when needed, adjust your message and tools, and stay on top of things before you end up with decreasing sales. You may then need to go back to earlier steps, but you do so before things get out of control and only when needed.
Why choose Value Velocity and Pitch PhD?
Value-Based Selling Gets Results!
HubSpot reports that 63% of businesses said they would see a significant increase in sales if they could better communicate their value proposition.
Salesforce reports that 57% of sales reps say they expect to increase their revenue by improving the quality of their messaging and focusing on customer needs and value.
The Comprehensive Solution
Missing any of the steps that Value Velocity offers will lead to missed opportunities and possibly even failure to achieve the desired results. Using a varied array of tools, exercises, procedures, and strategies, Value Velocity makes sure you check off all of the important steps along the way to increasing sales in a manner that is easy to follow, effiicient and effective.
Hands on Program
Value Velocity is not some cookie-cutter program where you get handed a bunch of PDFs to follow. No two customers are the same and no two Value Velocity programs are either. You are guided, every step of the way, through the medium of your choice, to create the results you want to achieve. These are repeatable steps you can turn to in the future whenever further tweaking is needed.
Flexibility
Every business is unique. Value Velocity meets that with a program that is flexible in countless ways. Want more 1/1 guidance? We got you covered. More comfortable with coaching where you complete the tasks? We support you there as well. And, even though we require a commitment to get through the program in a timely manner, we also understand that sometimes, a bit more time is needed and we’ll work with you on that as well.
Teach You to Fish
The saying goes “Give someone a fish, they eat for a day. Teach them to fish, they eat for a lifetime.” Value Velocity will teach you how to repeat this process long after the initial program is completed. Some have told me I’m stupid for this and that I’m removing the opportunity for more income. Well, if I’m teaching value based selling, the most value I can provide is to make sure my clients are satisfied and can continue to see increased sales growth. Besides, we can do future business with my other offerings 
Experience
With over 30 years of working with companies of all sizes across a broad spectrum of branches, the expertise and knowledge we offer at Pitch PhD is second to none. Having helped thousands of people and business improve their results with value-based selling, we know we will provide results that can’t be beaten. Any partners working with Pitch Ph.D. have been carefully screened and hand-selected to meet the demanding levels of knowledge and expectations our clients expect.